Bulgari to open boutique hotel in Istanbul

Italian jeweler Bulgari is planning to open a luxury boutique hotel in Istanbul on the Bosporus, according to Turkish daily news.

Bulgari, like the Ritz-Carlton brand, is under the Marriott Hotels umbrella. At Bulgari hotels, premium individuality is the rule. No detail is too small, no experience too grand: each intimate location offers guests an exclusive celebration of contemporary design and superior service.

Bulgari has already found a local investor and is scouting locations on the Bosphorus, according to Massimiliano Zanardi, general manager of Ritz-Carlton hotels.

“This will be a small boutique hotel with less than 100 rooms. It will have all the luxuries of the Bulgari label but will also have a style unique to Istanbul,” Zanardi said. Apart from the price of the real estate, there will be a 500,000 to 1 million euro investment per room, he said.

Bulgari Hotels & Resorts is the leading luxury hospitality collection in the world. Comprised of a few, selected properties in major cosmopolitan cities and luxury resort destinations, its aim is to convey the excitement of the Bulgari brand, its timeless glamour and its heritage of magnificent Italian jeweller.

Each hotel makes a strong reference to the local culture, yet be designed with an Italian contemporary luxury feel, enriched by rare and lavish materials, featuring design furniture and custom-built details.