Metropolis on Two Continents

Mavi’s Istanbul t-shirts have become a brand

Mavi’s Istanbul t-shirts have become a brand

May 10, 2012

In an effort to share the magic and wonder of the city it had been founded in with the masses, Istanbul-based jean brand Mavi launched a special Istanbul t-shirt collection in 2004, becoming the first clothing brand to design a t-shirt exclusively for the city. The seemingly small and simple idea filled an important void in Istanbul’s fashion world. By...