Mavi’s Istanbul t-shirts have become a brand
May10

Mavi’s Istanbul t-shirts have become a brand

In an effort to share the magic and wonder of the city it had been founded in with the masses, Istanbul-based jean brand Mavi launched a special Istanbul t-shirt collection in 2004, becoming the first clothing brand to design a t-shirt exclusively for the city. The seemingly small and simple idea filled an important void in Istanbul’s fashion world. By launching the campaign years before Istanbul would be named the “2010 European...

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