Mercedes-Benz, supporting the world’s most important fashion weeks for more than 17 years, adds Istanbul to its roster of worldwide sponsorships. In addition to title sponsorships of Mercedes-Benz Fashion Weeks in renowned capitals including Ber-lin, Beijing, Tokyo, New York, Moscow and many more, the brand is also present at exclusive fashion platforms in numerous other international metropolises such as Mi-lan, Paris and London.
The first Mercedes-Benz Fashion Week Istanbul will take place between March 12-16 at Antrepo 3 in Tophane/Istanbul. Mercedes-Benz will bring the protagonists of the latest Mercedes-Benz Fashion Key Visual Campaign, the brand new CLA-Class and supermodel Karlie Kloss, American photographer and artist Ryan McGinley and creative director Jefferson Hack together with Turkish fashion designers, professionals and the media. The American supermodel Karlie Kloss, face of the world’s leading brands, will present Mercedes-Benz’ latest fashion film “Mind of its Own”- starring herself and the new CLA- which was shot by Ryan McGinley and directed by Jefferson Hack. Together with Jefferson Hack and Ryan McGinley, Karlie Kloss will talk about the production phase as well as preparatory processes of the key visual to the fashion world in Istanbul.
The Mercedes-Benz CLA-Class, which will be exhibited for the first time in Turkey during Mercedes-Benz Fashion Week Istanbul, underscores the sporty side of the Mercedes-Benz brand with its dynamic design. Its breathtakingly sporty proportions and powerfully dynamic design give this four-door coupé a unique look compared to the other cars within the same class. The new CLA-Class, leading a brand new segment and offering much more than its precedents, undoubtedly will be one of the highlights of Mercedes-Benz Fashion Week Istanbul. Thus, Mercedes-Benz Fashion Week Istanbul will witness the perfect harmony of the highly sophisticated design of Mercedes-Benz vehicles’ with style and fashion.
Over the course of the presentations and shows during five days, Mercedes-Benz Fashion Week Istanbul will bring together fashion professionals and thousands of people with ultimate design and style expectations.